Top Online Travel Agencies (OTAs) in Global Market

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Online Travel Agencies (OTAs) play a significant role in the global travel industry by providing a convenient platform for travellers to book flights, hotels, tours, and other travel-related services online. As per our last update in September 2023, several major OTAs were dominating the global market. Please note that there might have been changes or developments in the industry since that time. Here are some of the prominent online travel agencies that were active in the global market:

  • Booking Holdings Inc. (formerly Priceline Group): Booking Holdings is one of the largest OTAs in the world, operating several brands, including,,, and, in particular, is known for its extensive hotel listings.
  • Klook: They are the another major player who provides a platform for travellers to discover and book attractions, tours, activities, and experiences in various destinations around the world. Travelers can use the Klook website or mobile app to browse and book a wide range of activities, such as theme park tickets, guided tours, outdoor adventures, dining experiences, and more. The platform also offers services like airport transfers and local transportation options.
    Klook partners with local operators and suppliers to offer these activities to travellers, providing a convenient way for people to plan and book their travel experiences.
  • Group: Based in China, Group is a leading online travel agency that serves customers globally. It operates under various brand names, including, Ctrip, Skyscanner, and Qunar. The company provides services like hotel reservations, flight bookings, and vacation packages.
  • MakeMyTrip: MakeMyTrip is a prominent OTA in India that offers a comprehensive range of travel services, including flight and hotel bookings, holiday packages, and bus and train tickets. It caters primarily to the Indian market but also serves international travellers.
  • Hopper: Hopper is a mobile app-based OTA that uses data-driven algorithms to predict and analyse airfare and hotel prices. It helps travellers find the best deals and offers on flights and accommodations.
  • Yatra: Yatra is another major OTA in India that provides services like flight bookings, hotel reservations, holiday packages, and bus and train tickets. It caters to both domestic and international travelers.
  • Ebookers: Ebookers is a European-focused OTA that offers a wide range of travel services, including flights, hotels, car rentals, and vacation packages. It operates primarily in European markets.
  • is a European OTA known for offering last-minute deals on flights, hotels, vacation packages, and entertainment activities. It serves customers in several European countries.
  • Travelocity: Travelocity, owned by Expedia Group, is an OTA that provides services such as flight bookings, hotel reservations, car rentals, and vacation packages. While it was one of the early players in online travel, its market presence has become relatively smaller compared to other major OTAs.

Please keep in mind that the status and dominance of these OTAs can change due to market dynamics, acquisitions, or new emerging players.

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